“Sustainable growth through the world’s leading brands”

Research

Our belief that by investing in companies that are associated with strong brands will result in better returns than the broader market, is supported by a vast amount of articles and research. We encourage investors to have a look at the selection listed below.

The financial performance of the most valuable brands
A global empirical investigation
Brands matter
An empirical investigation of brand-building activities and the creation of shareholder value.
Screening companies
Professor Piotroski on the use of historical financial statement information to separate winners from losers.
Boring staples, big returns
How consumer staples offer high returns at lower levels of risk.
The Brand is back
Staying relevant in an accelerating age.
Brand capital Fund: interview by MOI Global
On global brand equity investing.
Lower risk, higher return?
By Using the Two Least Volatile Sectors.
Do brands matter in unlisted firms?
An empirical study of the association between brand equity and financial performance .
Measuring brand equity across products and markets
Why is a brand strong or weak? How do brand strength levels change over time?